Leading home furnishing company Pottery Barn, founded in 1949 and acquired by Williams-Sonoma, Inc. in 1986, is not without competition. There are stores like Pottery Barn marketing the same line of merchandise using an approach which has been its own trademark for the past decades: moderate pricing coupled with aggressive sales promotion. Some of the main rivals of the San Francisco-based Pottery Barn are listed below.
Pier 1 Imports
Founded in 1962, Pier 1 Imports now runs a chain of more than 1,200 stores throughout the United States, Canada, Mexico and Puerto Rico and employs around 16,700 people. It specializes in home furniture, decors and accessories. All wares are imported, all designed and manufactured by foreign craftsmen. The company is headquartered in Forth Worth, Texas. Pier 1 Imports used to operate a retail concept that competed against Pottery Barn Kids—called Pier 1 Kids—but decided to halt its operations in September 2007.
Cost Plus derived its name from its initial retailing concept of “cost plus 10%.” Since opening its first store in San Francisco, California in 1958, Cost Plus has expanded to 270 stores located in 30 states. It began as a rattan furniture store and quickly grew into an exclusive retailer of imported merchandise. Today Cost Plus offers a wide range of commodities, from rugs and furniture to dry goods and consumables. Industry professionals and patrons alike by and large deem Cost Plus as similar to Pier 1 Imports, without the high-end merchandise.
Crate & Barrel
The first Crate & Barrel store opened in Chicago, Illinois in 1962. It purchased home furnishings directly from factories in Europe and built its business reputation upon the beauty, durability and reasonable prices of such imports. It is a strategy that remains central to its retailing philosophy until now, although it has also begun importing from Thailand, Mexico and India as well. The Crate & Barrel chain currently consists of 170 stores in the United States. It also runs CB2 which is focused on young adults, and The Land of Nod which caters to children.
There are other stores like Pottery Barn. Check them when you’re bargain hunting. Competition is a good thing.