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Noritake Outlet: Japan’s Dinnerware Pride

Most homemakers love to collect dinnerware especially those that are made of porcelain. However, there’s a fine line between choosing an ordinary dinner set, which you can find in thrift stores, and the ones that are made of quality material and exquisite finish and had been a trusted brand for generations. Hence, wise homemakers only by quality porcelain at the Noritake Outlet.

A Dedication to Making Japan’s Porcelain Dinner Set

In 1978, Noritake Co, Ltd. or simply known as Noritake has started as a trading company that was established by the Morimura Brothers in Tokyo and New York City. During this period, the focus of their business is mostly in selling Japanese antiques and miscellaneous goods. However, there was a gradual increase in the brothers’ porcelain products; this event had assured Morimura of its great market potential. By 1889, Ichizaemon and his companions attended the World Exposition in Paris and they were impressed with the elegance and remarkable design and decorations of European porcelains. Through this exposition, their great desire in producing similar qualities of porcelain in Japan grew stronger and after eight years, they sent out their engineers to learn about the process of manufacturing such products and creating them using Japanese materials.

By 1904, the brothers established Nippon Toki Gomei Kaisha, a factory with modern equipment and facilities to cater the production of porcelains. Nevertheless, it was only after ten years, 1914, that the Morimura Brothers completed Japan’s first W


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proved to be a great success and it grow into the renowned brand “Noritake China”.

Fine Class Readily Available

Nowadays, the celebrated porcelain success of the Morimura Brothers is readily available all across the US as well as all across the world. You can easily find Noritake Outlet Stores near you just by Googling it or using our map below. You can also visit Noritake Online Outlet if you want to know about their latest collection and if you want to order them digitally.


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