A Nike Outlet Store is a dreamland for shoppers who want to acquire Nike sportswear and sports equipment products. Across the globe, millions, if not billions, of people want to have Nike items because of the popularity of the brand. But not only this; Nike is also known to offer high- quality products that eventually became the standard of modern sportswear fashion. Nike products are revered around the world that not only individuals, but sports teams, school varsities, and other groups choose the brand as the official sportswear in sporting activities. However, because of the cost, many people can’t afford to buy these sought- after products. Hence, a Nike Outlet Store is the best alternative to get their hands on their favorite Nike products.
Nike Outlet Store is a part of the big family of Nike, Inc. which is known to offer only the best sportswear and sports equipment products on the planet. But before Nike became Nike, it was originally named as Blue Ribbon Sports established in 1964 by Philip Knight and Bill Bowerman. Knight was a track athlete in the University of Oregon and Bowerman was his coach. Knight started the business by distributing Onitsuka Tiger shoes (known today as ASICS), usually during track meets. Two years later, the business was able to establish its first retail store in Santa Monica California. The company’s business of distributing shoes came to an end in 1971 as the contract between BRS and Onitsuka Tiger came to an end. For the business to continue, the owners decided to introduce their own footwear products which were Swoosh, designed by Carolyn Davidson.
The name Nike was formally adopted by the company in 1978, following the successful release of a soccer shoe named Nike in 1971 and the launching of the first line of Nike Shoes in the following year. Nike is named after the Greek goddess of victory; depicting the company’s aim to help athletes win in their events. Sponsorship of known athletes became the most effective marketing strategy that led the company to its eventual success. The designs of the shoes were inspired by Bowerman, including the iconic Waffle Trainer which he discovered in 1974 with the use of his wife’s waffle maker.
The success of Nike Inc. became unstoppable as it claimed 50 % market share in the United States athletic footwear market. Word of mouth advertising has contributed great to the success of Nike more than its advertising through television. The first Just Do It advertisement of Nike debuted in July 1, 1988. And throughout the 80’s, the company expanded its product line to include various sports and locations throughout the globe. Today, Nike has four main subsidiaries: Cole Haan, Umbro, Converse, Inc., and Hurley International.
Products in Nike Outlet Store
When you shop at a Nike Outlet store, you can find a wide range of second- hand, slightly defective, and old model Nike products. You can find a vast range of running shoes, jerseys, shorts, baselayers and other sportswear perfect for variety of sports. Sports enthusiasts for baseball, basketball, skateboarding, volleyball, etc, can find an item that they will find very helpful. The brand is also respected for their high- quality products so you can be guaranteed of purchase that is worth every penny.
Items found in a Nike Outlet Store is all- authentic because they are operated and managed by Nike Inc. This also means that you do not have to worry of getting replicas or low- quality counterfeits even if the price is greatly reduced. The price reduction is due to the slightly defects or the products being old models. This, however, does not lessen the functionality of the products and can still last long after continued use. The discounted price in a Nike Outlet store is what attracts most buyers. These price cuts can go higher depending on the kind of item. Additional price slash can also be expected during sales and promos, as well as with the use of discount coupons and coupon codes.
A Nike Outlet Store can be found within or near your area. You can visit the Nike website for more details on their locations. With the amazing offers, Nike Outlet store really makes dreams come true.