It started out as a business that has nothing to do with sports, but today, New Balance is a big name when it comes to sports footwear; especially running shoes. Its wide patronization among customers from different parts of the world made it as one of the most coveted household footwear brand. Amidst stiff competition with big names in the shoe manufacturing industry, New Balance remained successful because of its manufacturing innovations and incorporation of the latest materials that add up to the quality, comfort, and style of every pair of shoes. Aside from its wide distribution in the United States, New Balance’s manufacturing presence is also maintained in the European market. Plus, there are New Balance Outlet Stores found in different areas that offer a cheaper alternative for consumers who want to buy New Balance products.
Impeccable Story of Success
First established in the year1906 as the New Balance Arch Support Company in Boston, Massachusetts, the company started out as a manufacturer of arch supports and other accessories that improve the fit of shoes. Its owner, William J. Riley was known for his innovative solutions on improving the designs and fit of shoes. Riley’s salesman and later business partner, Arthur Hall sold the business to his daughter Eleanor and son- in- law Paul Kidd. The couple continued selling only arch supports until 1960.
The business gained its present niche when Eleanor and Paul designed and manufactured the “trickster”—the first running shoe in the world with a ripple sole. The “trickster” also came with different widths and was later on absorbed by YMCA programs as the unofficial shoe brand of the program. From then on, more colleges, universities and schools have adopted new balance as their standard footwear brand for their varsity teams. The popularity and wide market gains of New Balance started when former Chairman Jim Davis joined by his wife Anne, led the series of successful efforts of the brand to expand and be recognized not only in Boston but in other cities and states as well. As a result, New Balance’s sales increased tremendously in the 1970’s. This continued until today, and the brand recognition spread in many corners in the world.
New Balance Outlet for Budget- Friendly Shopping
Aside from New Balance stores, as well as shops and boutiques that offer New Balance products; New Balance Outlet Stores also offer a wide range of shoe design and style. These outlet stores are establishments that offer overstocked and defective New Balance items for a fraction of their original cost in shops, stores, and boutiques. These products are manufactured by New Balance itself but have ended up in outlet stores because they were unsold or have some minor defects that fail the company’s strict quality standards. The good thing about these items is that they are still functional and have used high- quality of manufacturing materials that ensure durability, fabulous design, and longevity.
Since there are people who can’t afford to buy authentic New Balance items in the market, the launching of New Balance Outlet Stores was very beneficial to them. All items available in these stores are discounted and the price cuts can go higher with their special treats like promos, sales and discount coupons. Even people who can afford to buy New Balance products opt to shop at a New Balance outlet because they get more for their money. There are even shoppers who drive a long way to buy stuff at these outlet stores and avail of amazing deals that are given every now and then.
Reasons behind the Vast Popularity
The popularity of New Balance products and as well as the fame of New Balance outlet stores can be credited from the international recognition of the brand. Aside from a very well- known name, New Balance also takes pride in its high- quality products that meet people’s expectation in their sports footwear. The durability, stylish designs, usage of comfortable but durable materials makes New Balance shoes the choice of the majority of the population. Another reason for the continuing success of New Balance is the company’s constant commitment to improve the present designs of their shoes. To do this, the manufacturers enhance the features in these shoes for them to become more comfortable, easy to use, and more stylish.
Today, you can see millions of people who want to get their hands on New Balance products. And for those who want to be a part of the growing number of satisfied New Balance customers but feel that your pockets just won’t allow you, discover the nearest New Balance outlet stores in your area.