K-Swiss Outlet: The Breakthrough of Leather Tennis Shoes
Nowadays, you can find a lot of companies offering athletic footwear. These shoes have been specially designed for the type of activity or sport. These types of shoes and more you can certainly found at any K-Swiss outlets all across the U.S.
The Brothers that Made the Mark
In 1966, K-Swiss was founded in Los Angeles, California by the two Swiss brothers Art and Ernie Brunner. After they immigrated to America, the two became fascinated in tennis. This fascination leads them to craft and honed the first leather tennis shoes.
A Successful Buyout
Around 1986, while still working at Stride Ride, Steven Nichols was so impressed with the K-Swiss tennis shoes that he tried to convince his bosses to buyout the K-Swiss company. When his superiors dismissed his proposition, he went out to a group of investors that eventually bought the company for $20 million. Nichols then called the K-Swiss white stripes on white leather tennis shoe a “classic 50-year shoe”. Later on, the company had a global sales amounting over $500 million in 2005. Since then, it had grown internationally and passed $100 million in revenue by 2006 in Europe. This continuing success made them acquire the Royal Elastics shoe firm in 2001. However, by 2009, they sold it back to a management-led investment group.
This great success won’t be possible if it wasn’t for the good management of Nichol’s, who boosted the company’s marketing budget and hired many key individual from large companies, such as Procter and Gamble, and began a marketing spree around the K-Swiss brand during the 90s. Nowadays, K-Swiss outlet stores is basically one of the most popular shoe outlets that people go to when shopping for athletic footwear.
You may find more information about K-Swiss and its latest products at the K-Swiss online outlet. You can also order from the site itself if you find something you want.
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