Good design in home staging doesn’t just happen. It requires a well thought out plan. A plan to creatively mix, layer, and weave together a tapestry of colors and textures that, when done well, will result in a stylishly inviting home with broad “buyer appeal”!
When it comes to the world of color, I’ve learned the importance of knowing how to use just the right combination of hues to create drama, give an otherwise non-descript room a personality, as well as accentuate key areas and architectural details of the home. And of course, color can make the difference between a home that feels warm and inviting versus one that gives off a cold, sterile and unwelcoming message to prospective buyers.
Color choices are powerful . . . with the right paint colors you can easily, and affordably update the look of a home, both inside and out. With the right accent colors you can transform a rather drab and lifeless room into one that is both exciting and memorable. With the right color selections you can psychologically communicate with your buyer . . . using reds to convey a message of power and excitement, blues to evoke feelings of tranquility, shades of pink have been proven to have a calming effect, while choosing golden yellows will signify happiness and light. And if you want to create a feeling of life and growth be sure to incorporate shades of greens into your color scheme.
But how are you supposed to know what the right color choices are . . . what the latest color trends in home furnishings are that will update the look of your home while sending out all the right messages? The answer to this question is easy. Just learn how to play follow the leader! Check out what’s hot and what’s not at Pier I, Pottery Barn, Z Gallery, Restoration Hardware, Metropolis . . . just to name a few. They are some of the trend spotters in the industry who have done the research, and have taken the guesswork out of our job! Their color selections are current, have been tested for marketability, and have been designed to coordinate well together to help us create the ever important color flow which needs to be carried from interior to exterior, room to room! No longer should you settle for “broker beige”. Just have fun with it . . . whether you choose Cornflower, Ghurka, Jackson Tan, Leaf, Linen or Cardinal . . . you can be comfortable in the knowledge that you’ve made color choices which are current – will appeal to the masses – and help to better stage your home for a quicker, more profitable sale. Happy Staging!