An enterprise’s success is not only paved by the positive things that happened to it. Much of the success of a company can also be attributed to its failures, downsides, problems and even its depressions. Prove to this is the story of Gucci whose official name is “The House of Gucci”. Decades after its establishment, Gucci is now enjoying the tremendous popularity of the brand which is widely recognized across the globe. Any Gucci Outlet Store, where discounted Gucci products are being sold, is standing proof to the brand’s enormous popularity. These stores allow people to acquire Gucci products without having to pay big amounts, like in traditional department stores, retail shops and boutiques. But before Gucci reached the pinnacle of success that it stands in today, it went through some brave and turbulent undertakings that have somehow directly and indirectly contributed to its overall success.
The House of Gucci, or Gucci as known by many, is founded by Guccio Gucci in 1921 at Florence, Italy. As an Italian company, it specialized in manufacturing leather products in Italian fashion. Among the most popular products of the company then are beautifully- crafted leather accessories, shoes, handbags, and ornamented loafers, as well as signature silks and knitwear. Almost two decades after, in 1938, the company expanded out of Florence and established a new boutique in the city of Rome and then in Milan. This became possible with the help of Gucci’s sons—Aldo, Vasco and Rodolfo. When Gucci died in 1953, the company was left to his sons. This started the quarrels and arguments on who and how to manage the then growing company. Despite their disputes, the brothers were successful at expanding “The House of Gucci” and making it known in the international market.
The international popularity of the brand started when it established offices in other places like New York City. Movie celebrities helped greatly at putting Gucci on an international status symbol. These personalities posed as models for Gucci shoes, handbags, accessories and other products in various lifestyle magazines worldwide. This boosted the reputation the company in the international arena. Gucci continued enjoying phenomenal success in the 1970’s.
Because of internal and familial disputes, Gucci landed in rough roads in the 1980’s. The brothers Rodolfo and Aldo who operated the company with equal shares continuously fought over the domination of The House of Gucci. The company then started developing the accessories and perfume division managed by Aldo with the intention of putting the department on top of the best sales gainer and to get ahead of his brother. The aggressive selling of the perfumes and accessories caused Gucci’s name to be tarnished. The campaign cost the company its place in the luxurious apparels industry and the trust of many of its patrons. This was also accompanied by the rise of Gucci products imitations in the market, causing a considerable decline in the company’s sales.
When Rodolfo died in 1983, there was a great change in the company’s power structure. Through reorganizing its manufacturing and advertising strategies, as well as employing brilliant people; Gucci somehow regained its stature. Gucci shoes are the strongest point of the company and helped greatly in its recuperation. Gucci also started manufacturing ready- to- wear product lines that appealed tremendously to people. Today, Gucci stands among the most successful brand in the industry and continues to put innovation to suit the changing needs and preferences of the buying public.
A Gucci Outlet Store offers all quality products from Gucci. These products bear the innovative engineering and the best raw materials used in the production. Because Gucci remained as a luxury brand, many people resort to these outlet stores to acquire Gucci products. Shoppers often find a Gucci Outlet Store in outlet malls and outlet store centers in big cities. There are also single- standing Gucci factory outlets in different areas. For people in other areas, there are also online shops and Gucci online outlets that offer discounted Gucci products.
Visiting a Gucci Outlet Store is a really exciting experience and shoppers are sure to be thrilled of the amazing deals that each store offers. There are also other activities and promos that make shopping in these stores more exciting.