Escada Outlet: A Story of Failures and Success
Summer is just around the corner and so are the summer collections from Escada outlet stores. You can actually browse their Spring/Summer catalog at the Escada Online Outlet to see it for yourself. Nevertheless, let us get to know a little bit more about the company behind the fashion.
A Brief History
This fashion company was founded in Munich, Germany by Margaretha and Wolfgang Ley in 1978. with its distinct feature and designs with unique combination of colors and patterns, exclusive embroidery and elaborately designed knitted fashions, it became renowned in the fashion market. In the pursuit of going global expansion, the company went public in 1986. There were a lot of new changes made to the company since then and in 1994, they launched a new label called Escada Sport which has a different collection of accessories, bags, and shoes of its own. One of the major collaborating partners of this was Procter & Gamble.
Escada has not only been known as a luxury fashion group but as well as for their women’s accessories, fragrances and perfumes, and home collections. Escada outlets can be found in about 60 different countries but the main sales markets are North America, western and eastern Europe and Asia. However, due to slow generation of sales and the recession, the company filed for bankruptcy around August 2009 and was acquire by Megha Mittal in November of the same year.
Despite the change of ownership, Mittal continued the use of the Brand name and so far, it has been doing well in the market.
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